One video for $15, or unlimited with ProPricing

Make a launch video
for your product.

Show what you built in a video that looks pro, ready for launch day.

Open the EditorTry it free, no card needed.

How to make a launch video
in four steps.

Step 1

Plan your launch story

A launch video is a few bite-sized ideas, roughly in this shape: a hook, what your product is, three highlights, and where to try it.

Hook0–3 s
What changes for your user: a result, a striking product moment, or one line.
What it is3–8 s
Your product’s name and what it does, in one sentence.
Three highlights8–26 s
The three things people will love, one Shot each, each with one line of Text.
Call to action26–30 s
Where to try it today: your site, a free trial or your Product Hunt page.

Step 2
Show your product at its best
Put your screens in a browser window or on 3D phones, or record your site once with the Dranic extension. Every Shot animates by itself.
Coming soon to Chrome
Step 3
Give each Shot one short line
Let the product do the showing, and use one short line per Shot to point at what matters. Text animates by itself, and so does every cut. Want a different move? Pick a direction for any cut.
Step 4
Export it for launch day
Fit it to 30 or 60 seconds, and the motion adjusts by itself. Export an MP4 up to 1440p at 60 fps for Product Hunt, X, LinkedIn and your site.

Read the full guide

How long should a launch video be?

30 to 60 seconds is common for a launch post and a Product Hunt launch. Most people decide in the first few seconds whether to keep watching, so put your strongest moment first and keep the early Shots short.

What goes in each moment?

0–3 sThe hook
What changes for your user: a result, a striking product moment, or one line.
3–8 sWhat it is
Your product’s name and what it does, in one sentence.
8–26 sThree highlights
The three things people will love, one Shot each, each with one line of Text.
26–30 sThe call to action
Where to try it today: your site, a free trial or your Product Hunt page.

Read the full guide

Can I use it on Product Hunt?

Yes. Product Hunt takes a YouTube link, so export your 16:9 MP4, upload it to YouTube and paste the link into your launch.

Make your launch video

Open the Editor

Make a launch videofor your product.

How to make a launch videoin four steps.