Plan one story, not a tour
Most good demos come down to a few bite-sized ideas, roughly in this shape: a hook, the problem, three features, and a call to action to finish.
- Hook0–5 s
Something that makes people want the rest: the result your product gives, a bold line, or its most striking moment.
- Problem5–12 s
The slow or painful way people do it today, shown rather than explained where you can.
- Three features12–52 s
Three features in the order someone would use them, each one leading into the next.
- Call to action52–60 s
One clear next step, such as trying it free or booking a call, with your brand on screen.