Plan four moments
A good promo is a few bite-sized ideas, roughly in this shape: a hook, the problem, your key screens, and where to get your app.
- Hook0–3 s
Your most striking screen, a result, or one short line, so your viewer wants to see more.
- Problem3–5 s
What gets in your viewer’s way today, in a few words.
- Key screens5–12 s
Your app solving it, one screen per Shot, each with one line of Text.
- Call to action12–15 s
Your app’s name, its icon and where to get it.